Generacion Latino

This article discussed the growing involvement of Latino influence in the rest of the world. From music to fashion to make-up and food, America and many other countries are being influenced by the Hispanic culture. This is due to the fact that they are 4.3 million strong, more than 14% of the total Hispanic population and 13.6% of all teens (at the time this article was written in 1999).

It started to not only become okay but actually popular to be more like J-Lo for example. People were idolizing her curves and make-up and the importance of looking like a wealthy white teen started fading out.

With the amount Hispanic teens were spending on make-up and fashion and their increasing numbers that started out growing white teens their traditions such as thick liquid liner, embroidered shirts and break dancing it seemed that everyone was doing these things making them the idealized practices to be a “cool” teen.

I liked reading this article because I thought it was interesting to see how people viewed the rising of the Hispanic culture 10 years ago. Some of these traditions that people picked up on in the early 2000’s are still relevant now. For example the liquid eyeliner still stuck around and Hispanic actors are still very well recognized and utilized in Hollywood.

 

-Mare

The article mainly talked about marketing towards a mass audience using the Latino culture because people are starting to embrace it, those who aren’t even of the origin. If youre wondering why, according to the article, the Hispanic population is 30 million strong, and it isn’t slowing down any time soon- it’s growing four times faster than the general population.

Some designers have had their collections based off of Latin influence:

Rebecca Minkoff - Spring 2014 Collection - New York Fashion Week 

 

vibrant colors, embroidery, and Frida-Kahlo inspired braids

Hollywood as well. Instructions Not Included, was the first time I have personally seen a movie hit theatres that is IN Spanish with English subtitles.

- Alex

In this weeks article “Generacion Latino” it was discussed how our generation these days are more accepting towards the Latino race. A few years back it was not as common to turn on the TV and see a Hispanic actor or actress making big changes within the industry. If you wanted to see a Hispanic making waves within the industry, you knew you could go see a Tele-Novela

but today, you can simply go watch Modern Family and get your dose of Hispanic madness from the famous Sofia Vergara. She has made such an impact on our society that she is one of the most top paid actresses today on national television. She is being sought out by companies such as Maybelline to record funny and stand out commercials as well as on talk shows such as Ellen Degeneres and Saturday Night Live.

She has helped open up acceptance within the Hispanic community and role selection when casting for TV shows or commercials. Just an example of this for me in my life is a few years back when I began modeling it was very hard for me to audition for certain roles because of my last name. I then decided to cast as Valerie Ann or Valb, which gave me a way out from being type casted. I was always put into the Hispanic category, holding me back from my full potential of being able to take on different roles in the industry. Today, after Sofia Vergara and other Spanish actresses have made an impact on our culture and generation it is actually a lot easier to get acting jobs because they are looking for more Hispanic roles. It is actually not held against you if you speak Spanish like it was a few years back. It has really made it a lot easier for us to accept who we are and run with it.

 -Val